Finding Partner Categories Homvi Hadn't Even Considered
Homvi is an AI-powered home inventory app. Snap a photo of a room and it builds an itemized inventory with estimated values, for insurance claims, estate planning, moving, and disaster prep.
Ahead of its Apple App Store launch, Homvi's team was working with Rakan Systems on a partner strategy. But a strategy is only as good as the list of who you actually go after. That's where RevRadius came in.
Rather than surfacing a list of the closest competing apps, RevRadius's discovery flagged entire categories the team had never approached as partners: self-storage providers, moving and relocation companies, restoration and remediation firms. All three were natural extensions of use cases already built into the product, moving and disaster prep. The team just hadn't reframed the companies behind those use cases as partner channels rather than end-user scenarios.
“It wasn't a list of our closest competitors. It was a set of categories we'd never even put on a partner list, and each one made immediate sense the moment we saw it.”
Melissa Foote, CEO, Homvi
Read the full engagement, including the in-product partner capability Rakan Systems built alongside this, on Rakan Systems.