How to actually do this
Method-first guides to scoring a partner ecosystem, written for the person holding the list. Each one is a practical procedure, not a product pitch, that walks through the criteria, the scoring, and where it breaks down once you are re-running it every quarter instead of once.
The six dimensions stay the same across every guide. What changes is the vocabulary and the instruments, because Reach for an enterprise software vendor and Reach for an insurance agency are the same question measured completely differently.
The 100-Partner Problem
How to find the partners worth your quarter, and see past the ones that only look impressive.
For resellers, MSPs, and agenciesWhich vendors deserve your practice
The same six dimensions pointed the other way, for deciding what to carry and which platform to bet a business on.
CRM-agnostic, HubSpot worked exampleStructuring a CRM for Partnerships
A CRM is built for a deal pipeline. A partnership isn't a deal. The data model that actually holds one.